Making Friends and Influencing People
In the age of the internet, the business of war is even more damaging to reputation than ever. People don't like to see kids and hospitals blown up.
The good news for Israel in this new Pew poll is that Americans remain solidly behind Israel, blaming Hamas more than Israel by a margin of 40% to 19%, with the rest going with "both" or don't know. The bad news is that those 18-29 reverse this, blaming Israel more by 29% - 21%. Blacks and Hispanics blame Israel more as well.
Not sure what the comparable numbers look like in Europe, but rumors would seem to indicate that the numbers are worse for Israel there.
For now, it looks like Israel has a comfortable margin of US support, but its margin for error is endangered.
A recent Gallup poll had the maybe even worse news for Israel, with support looking solid only among Republicans, over fifties, and the most educated.