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As an NBA playoffs fan, I have now seen about 10^7 iterations of the Dos Equis "most interesting man" ad. Oddly enough, I have never had a clue as to what was supposed to be interesting about him. From
Seth Stevenson in Slate I learn that this was because I never connected whatever the hell was supposed to be interesting about him (some footage of the usual adventures - I guess) with the doltish sounding senior citizen dispensing dumb advice ("stay thirsty, my friends") in some bar.

Let me see if I can decode the message here: (a)drink Dos Equis and you will still be thirsty? or (b)stay thirsty, and don't drink anything?

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