Ayn Rand did not invent the "up is down" ploy.  Orwell used it ironically, and Stalin probably standardized it, but Rand, slavish follower of Lenin that she was, pushed it pretty hard too.  Here is my current favorite:

He saw defensively belligerent men and tastelessly dressed women-he saw mean, rancorous, suspicious faces that bore the one mark incompatible with a standard bearer of the intellect: the mark of uncertainty ...


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